A flexible PR agency for brands and institutions in lifestyle, art & culture. We provide strategic consultancy with real results and a hands-on mindset.
WE ARE
Our Services
PR Strategy
Marketing Communications
Earned & Paid Media Campaigns
Media Relations & Free Publicity
Influencer Collaborations
Partnerships
PR Events
Brand Activations
Content Creation
About The Agency
Hafida Abahai PR, founded by Hafida Abahai, is an Amsterdam-based boutique agency offering flexible PR solutions, ranging from full-service teams to individual freelance support. Depending on the needs of each project, Hafida works directly with clients, providing her senior expertise, or assembles and leads a tailored team of specialists from her extensive network.
An agency for lifestyle brands, as well as art and cultural institutions, we provide strategic consultancy with real results and a hands-on mindset. Whether it’s a one-off project, like an event or campaign, ongoing media relations and influencer collaborations, or senior consultancy, we deliver results with substance, style, and a tailored approach. From positioning to publications, our work resonates across mainstream and niche audiences and is rooted in creativity, culture, and insights.
About Hafida
Hafida Abahai founded Hafida Abahai PR in 2025 after two decades at notable (inter)national PR & marketing communications agencies. Throughout her career, Hafida has worked with leading brands and institutions such as Dove, Max Mara, Garmin, Philips TV & Sound, Andrelon, Oger, Make-a-Wish Foundation, Barbie, TONI&GUY, Johnnie Walker, OPEL, Zwitsal, Remington, Robijn, and many others.
Hafida was recognized by Adformatie in 2018 as one of the Top 10 Communication Talents shaping the future of PR in The Netherlands. Her passion for culture and helping build brands from launch to success is at the heart of everything she does.
Her Moroccan-Dutch bicultural background shapes her diverse, inclusive approach, ensuring a broad perspective. Hafida’s commitment to excellence and innovation is also reflected in her years-long role as a jury member and president for prestigious awards in PR and creativity, including Cannes Lions, Dubai Lynx, and EFFIE.
